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The problem

A hundred decisions before page one.

Brand, colors, fonts, sizes, style. Web designers lose hours to decisions before a single page is built. Then the site has to look great and still load fast. Most tools make you pick one.

With GrinBot you don’t have to pick.

Grinner, puzzled, in the middle of a pile of choices: color swatches, font cards, size labels, corner shapes, Beautiful and Fast

Why GrinBot

Not another AI builder. Your own studio.

Most AI builders turn a prompt into pages. You still decide the brand, fix the design and chase speed. GrinBot works the way a good studio does.

  • A chat brief to GrinBot: Bathroom fitter in Leeds, wants more quote requests

    Step 1

    Asks your goal.

  • Research notes on what works for bathroom fitters in Leeds

    Step 2

    Researches your niche.

  • Moodkit with the Voltage style and the Blaze Violet palette

    Step 3

    Sets your brand style.

  • A page plan built around one goal: get a quote request

    Step 4

    Plans every page to convert.

  • Ashlar & Oak on a desktop and a phone, both checked

    Step 5

    Designs and builds visually.

  • The Ashlar & Oak brand guidelines and a PageSpeed score of 100

    Step 6

    Hands over the keys.

Other AI builders: prompt in, pages out.

GrinBot: your goal in, a site built to convert out.

What you get

Everything a studio gives you. Minus the invoice.

Studio-quality design

Layouts, type and color that look made for your business, not pulled from a template.

Conversion-focused

Every page has one clear goal, with the headlines, proof and calls to action to reach it.

Fast by default

Built on Grinner and real blocks, so each page loads only what it uses.

You own everything

A normal WordPress site on your own hosting. No platform, no lock-in.

Brand style and handover report

Your colors, fonts and sizes, and the reasons behind them, in a brand report you can share with a client.

Pay once

One price for GrinBot, with all future updates. No GrinBot subscription.

How it works

Four steps. One of them optional.

Tell GrinBot about your business

A few lines is enough. Or just say “surprise me”.

Optional

Pick a style in Moodkit

Choose colors and fonts yourself, or let GrinBot choose a style for you.

Give GrinBot access to your site

It builds while you get on with your day.

Get your site and brand report

A finished site, plus a brand report of every color, font and choice.

Moodkit is optional. GrinBot can do everything on its own.

Compare

GrinBot next to the usual options.

GrinBot

AI site builders

WP AI builders

Freelancers

Agencies

Price

$99 one-time (launch price)

$10 to $49 a month

$8 to $23 a month, billed yearly

$500 to $10,000 a site

$2,000 to $100,000 a site

Subscription

No, pay once

Yes, monthly or yearly

Mostly yearly; AI stops if you cancel

One-off fee; upkeep often monthly

One-off fee; upkeep often monthly

Time to launch

Hours, not weeks

Varies with revisions

Minutes to hours, vendors say

4 to 12 weeks

2 to 12 weeks

You own the site

Yes

Mostly no

Yes; some tie you to their hosting

Only if the contract says so

Only if the contract says so

WordPress

Yes

Mostly no

Yes

Depends on the person

Depends on the agency

Speed

Fast by default

51% to 81% pass Core Web Vitals on phones

36% to 52% pass Core Web Vitals on phones

Depends on the person

Depends on the agency

Fully responsive

Yes, every page checked on phone, tablet and desktop

Yes by default; may need mobile fixes

Yes by default; per-device fixes are manual

Usually, if the quote includes it

Usually, if the quote includes it

SEO basics

Built in (titles, descriptions, headings, alt text, speed)

Titles auto; AI meta and alt text if you ask

Varies; descriptions mostly need a plugin

Varies by quote; SEO often extra

Varies by quote; SEO often extra

Yes

Logo kits only

No; brand colors and fonts only

Varies

Extra, $5,000 to $25,000

Price

GrinBot

$99 one-time (launch price)

AI site builders

$10 to $49 a month

WP AI builders

$8 to $23 a month, billed yearly

Freelancers

$500 to $10,000 a site

Agencies

$2,000 to $100,000 a site

Subscription

GrinBot

No, pay once

AI site builders

Yes, monthly or yearly

WP AI builders

Mostly yearly; AI stops if you cancel

Freelancers

One-off fee; upkeep often monthly

Agencies

One-off fee; upkeep often monthly

Time to launch

GrinBot

Hours, not weeks

AI site builders

Varies with revisions

WP AI builders

Minutes to hours, vendors say

Freelancers

4 to 12 weeks

Agencies

2 to 12 weeks

You own the site

GrinBot

Yes

AI site builders

Mostly no

WP AI builders

Yes; some tie you to their hosting

Freelancers

Only if the contract says so

Agencies

Only if the contract says so

WordPress

GrinBot

Yes

AI site builders

Mostly no

WP AI builders

Yes

Freelancers

Depends on the person

Agencies

Depends on the agency

Speed

GrinBot

Fast by default

AI site builders

51% to 81% pass Core Web Vitals on phones

WP AI builders

36% to 52% pass Core Web Vitals on phones

Freelancers

Depends on the person

Agencies

Depends on the agency

Fully responsive

GrinBot

Yes, every page checked on phone, tablet and desktop

AI site builders

Yes by default; may need mobile fixes

WP AI builders

Yes by default; per-device fixes are manual

Freelancers

Usually, if the quote includes it

Agencies

Usually, if the quote includes it

SEO basics

GrinBot

Built in (titles, descriptions, headings, alt text, speed)

AI site builders

Titles auto; AI meta and alt text if you ask

WP AI builders

Varies; descriptions mostly need a plugin

Freelancers

Varies by quote; SEO often extra

Agencies

Varies by quote; SEO often extra

Brand report

GrinBot

Yes

AI site builders

Logo kits only

WP AI builders

No; brand colors and fonts only

Freelancers

Varies

Agencies

Extra, $5,000 to $25,000

Pricing

Pay once. Keep it.

Launch prices. One-time, no subscription.

Grinner

Free

The plugin, on WordPress.org

  • Every Grinner effect and block
  • Build by hand in the block editor
  • No Pro version

GrinBot, 1 site

$99

$199

Launch price -⁠ one-time -⁠ no subscription

  • GrinBot for one WordPress site
  • All future updates
  • 1 year support
  • 14-day money-back guarantee, no questions asked
  • Brand style and handover report
  • Moodkit and Motionkit

You need: a paid Claude plan and your own WordPress hosting.

GrinBot, unlimited

For agencies

$199

$499

Launch price -⁠ one-time -⁠ no subscription

You need: a paid Claude plan and your own WordPress hosting.

Launch Sites: Coming soon Ready-made Grinner sites you can import and make your own.

Be first when it opens.

Join the waitlist and get the launch price on day one.

You’re on the list. We’ll email you when GrinBot launches.

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General

GrinBot is an AI site builder for WordPress that works like a design studio. It runs in your own Claude account, designs fast, conversion-focused sites, and builds them on your WordPress with the free Grinner plugin. When it’s done, it hands over a brand report that explains every choice.

A paid Claude plan. GrinBot runs in your Claude account, so the AI work comes from your plan. For best results, use Claude Opus 5.5.

Yes. You pay once for GrinBot. There’s no subscription. Your Claude plan and hosting are separate.

You do. It’s a normal WordPress site on your hosting, with your content and your files.

No one can promise that. Speed depends on your hosting, caching, images and other plugins. GrinBot builds with Grinner, which loads only what each page uses. If you let GrinBot choose the images, it uses simple SVG graphics or downloads on-brand photos from free photo sites and converts them to WebP at the right size. grinner.io, built with Grinner, scores 97 to 100 on phones and 100 on desktop in Google PageSpeed Insights.

About GrinBot

Most AI builders turn a prompt into pages and leave the design, brand and speed to you. GrinBot works like a studio. It asks your goal, researches your niche, sets your brand style and plans every page to convert. It builds visually, checks every page on phone, tablet and desktop, sets up the SEO basics, and hands over a brand report. Put it next to any other AI builder. You’ll see the difference in quality.

Grinner is the free WordPress plugin. It adds the effects, blocks and speed tools you use by hand. GrinBot is the paid add-on that uses Grinner to design and build whole sites for you.

An agency gives you a team, meetings and custom work. GrinBot gives you a studio-quality site for one price you pay once, and changes it whenever you ask. If you want people to manage a big project, an agency is still a good choice.

Yes. Both are free tools on grinner.io, open to everyone. GrinBot can use your Moodkit style and Motionkit backgrounds, or choose them for you.

Yes. Give GrinBot your site address. Ask it to study the site, then tell it your new requirements and how you want it built. The more detail you give, the better. If your site uses another page builder, GrinBot rebuilds it fresh with Grinner, it doesn’t convert it. Do it on a staging copy first.

We could have built it that way, but you would pay far more. AI usage billed per use costs several times more than a Claude subscription. We would then add our margin and limit your usage. Running GrinBot on your own Claude plan keeps it fast, unlimited within your plan, and much cheaper.

Before WordPress, websites were HTML templates. Every change meant editing code, so most people needed a developer. WordPress fixed that. Anyone could edit, update and add features. A site an AI codes from scratch takes you back to templates. Every change is another prompt that costs money and can break something else, and every feature, from a shop to bookings, gets built from scratch. On WordPress, you or your client just edit the page, thousands of proven tools are ready to use, a security team keeps it patched, and you can move host or hire any developer. GrinBot uses AI where it helps most, designing and building, and leaves you with a site anyone can run.

No. GrinBot is built and tested for Claude. We tested many models, and Claude Opus 5.5 gave the best results.

What you need

Yes. GrinBot works with any good WordPress host. Want to see the setup we use? See our hosting stack.

GrinBot works best on Twenty Twenty-Five, the free default WordPress theme. A fresh WordPress install gives the best result.

No. Twenty Twenty-Five is free, and GrinBot builds everything with blocks.

Yes, and it’s free on WordPress.org. GrinBot builds with it, and your site keeps using it after the build.

Only when your site needs one, such as a free form plugin or SVG support. GrinBot tells you what it wants to install, and why, before it does.

It’s not required, but you get the best results with it. Claude in Chrome lets GrinBot look at each page in a browser and check it visually.

What it can build

Business sites, landing pages, portfolios, service sites and blogs. Each page is planned around one goal, such as calls, sign-ups or sales.

GrinBot can set up WooCommerce or a booking plugin and design the pages around it.

Yes. GrinBot uses free form plugins for contact forms, quote requests and sign-ups.

Yes. GrinBot builds a complete first version, then you tell it what to change in plain words. It keeps going until you’re happy.

Yes. Ask GrinBot, or edit the pages yourself in the WordPress editor. Every effect is a normal Grinner setting. See all features.

Yes. It reads how the site is built, then changes sections, adds pages or restyles it.

Pricing and refunds

Ask for a refund within 14 days and you get your money back. No questions asked.

Yes. All future updates are included.

One year of support comes with every plan.

No, and you won’t need it. GrinBot designs your site and changes things for you whenever you ask.

Speed and ownership

Caching is part of your hosting. GrinBot checks your site’s speed at the end and tells you if hosting or caching is holding it back.

GrinBot builds with Grinner, which passed the WordPress.org plugin review. It installs only what your site needs, and tells you first.

Yes. Build them, hand them over, and keep the brand report for each one. The unlimited plan is made for agencies.

Your sites keep working. They’re normal WordPress sites. You only need Claude when you want GrinBot to build or change something.